The Baton Rouge Film Commission approached us with an exciting project. The mission was simple – design brand collateral with no rules. Give them a few concepts for a fresh brand direction – something that looked current and got people excited. What sounded like a simple request quickly turned into a creative discovery meeting at the Hatchit office. Are we doing a logo? Are we designing a flyer? The answer: yes and no – just do whatever feels right for the brand. Happily – the result was a new logo for the Baton Rouge Film Commission!