Client envy: when we are totally jealous of our clients. With Awake In The Current, the feeling couldn’t have been stronger. 3 friends, canoeing the Mississippi River (yes, all of it), from start to finish. Since we didn’t tag along on the trip, we wanted to really capture the journey through their website, which is aimed at promoting their film. We had the chance to utilize some ambitious new technologies, and stretch our design muscles on this one.