Serving up a fresh identity for the hands and feet of our community.

About HP Serve

The world can't have enough people looking out for our youth - especially those who are at-risk. Organizations like HP Serve make an unmistakable impact on communities by developing meaningful relationships with young people through life skills training, educational programs, employment opportunities, and safe housing.

Reimagining the Brand.

When HP Serve engaged our team, they needed a top-to-bottom identity overhaul. We starting at the drawing board, digging into the name, redesigning the logo, then fleshing out the mission of this organization. Our goal was to bring focus and clarity to the mission - enabling the organization to zone in on what they do best.

Services Included

  • Brand Audit
  • Brand Guidelines
  • Mission
  • Vision
  • Logo Design
  • Look/Feel

Taking HP Serve Online

After laying a fresh foundation for the new HP Serve brand, we got to work on the web experience. We set a goal to deliver a web experience that engaged users visually, and through interactive content. The website utilizes fresh technologies to deliver dynamic content in an exciting way.

“I am very excited about our new website and the incredible progress we have made with our new brand!”

– Amy Roberie, Director

Big Organizations Stay Busy - and We Like it That Way

HP Serve is busy - and when we say busy, we mean head spinning, grant writing, event coordinating all-at-the-same-time busy. Our job was to make sense of the myriad of tasks running at HP Serve, then to brand them appropriately.

Reimagining a brand that has been around for many years is not always easy, but it's what we love to do. A project of this magnitude results in a ton of deliverables - here are just a few more.

Deliverables Included

  • This Amazing place branding + Web
  • Stationery
  • Business Cards
  • Brochures
  • Advertisements
  • Social Media Branding
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